If you’re new to online business the very first thing you need to know is that it is hard to get noticed. There are so many websites competing for the same dollar. Success is often determined by the original thinker. I guess you’re wondering why I’m suggesting free classified ads? Well, if you’re not promoting your business with free classifieds you are definitely in left field. If you have a closed mind on the subject you should stop reading this article right now. If you want some good solid advice…read on!
Getting noticed is the key to success. You’ve local classified ads already got you website. Now you need visitors. Maybe you have tried other advertising types. Google is a good one. Bing and Yahoo are also there. But they all cost money. Many new businesses can’t afford a buck or more a click. You will get results from pay-per-click advertising. But the results are expensive. Free classified ads will help augment other forms of advertising but at no cost. The cost of time in placing a free classified ad is the same as the time it takes to place a PPC ad. Except that you are not limited to just a few words.
The biggest and maybe best thing that free classified sites can do for your business is the clickable links that you place in the classified. These gateways to your site are precious. Don’t waste your time with a free classified site that does not have these gateways. You can always place a text website address in the classified, but the chances of someone copying and pasting a non-clickable address into their browser window are very slim.
A clickable link may or may not give you a valuable backlink to your website. There are two kinds of links. The kind that search engines pay attention to and the kind they ignore. The types are called “nofollow” and “dofollow.” A nofollow link basically tells the search engine robots to ignore the link. You still have the link, it is still clickable, and a customer can still get to your website by clicking. But it does nothing to increase your presence in the search engines eyes. Search engines look at links as applause. The more applause your site gets higher rankings in the search results you get. There are several ways to determine if the link is a nofollow link. This can be done using just about any web browser. A simple Google search of “nofollow” will pont you in the right direction.
When you place a free classified ad for your business keep the ad short and sweet. You don’t need to write a thesis on your business. You’ve already got a website. That’s your term paper. A free classified ad should be something that points to bigger and better things. It should be something that lights a fire in the mind of the customer that can only be put out by visiting your website. Limit the size of your free ad to a couple of hundred or less well written words.
Always put a picture in the free classified ad. If you don’t do that you won’t get any traffic. If you have a company logo; use it. If you have a product or products place the picture. Free classified ads have been around for a very long time. And they will continue to stay around for a ling time. The importance of a free classified ad has actually increased. Classifieds are versatile, easy to post and edit, and best of all they are free!