How to Make Your Own Digital Product

Digital products will be the way plenty of products are going. They are around in the computer business at the very least since the first computers were produced. And they are available in retail markets since at the very least CDs became popular (before they were probably technically magnetic tape products).

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But since the internet, they’ve appeared everywhere.

Which means you may be thinking of making your personal digital product or perhaps a range of them.

I’d encourage that – it’s fast, fun and can be profitable!

Most likely the easiest digital product to create is an audio one.

The program is free – Audacity can be acquired for Windows, Apples and Linux – and decent quality microphones are cheap enough. The Plantronics DPS400 one I use cancels out background noise and won’t break the bank.

Then all you need to accomplish is decide what you’re going to make your digital product about, write a script or an overview and start recording.
That probably sounds too easy. However in essence that’s all there is to making your own digital product.

Of course, there are several steps inside all of those main parts. The most critical is deciding what you’re going to include in your new product. Generally, you need to aim at teaching one thing well for each product you create.

There are a couple of reasons for that:

People generally prefer specific information rather than “jack of most trades” information
It usually commands an increased price
Think about what you pay for in the form of digital products. If it’s console and video gaming, you’ll choose the latest blockbusers, not the compendiums. The same goes for books – you’ll purchase a method to lose 7 pounds in seven days much more readily than you’ll buy one which teaches you how exactly to eat a balanced diet without going over the very best on calories. Despite the fact that they would probably provide you with the same end result.

The same applies to your digital product. Find a need – or actually a “want” – and fill it. There is a crucial difference between needs and wants.

Maybe a third of the population here in the UK are overweight. But it doesn’t mean they’re all ideal candidates for an electronic product teaching them the way to get healthier.

You should drill down to those that not only need the information you’re selling but have a big enough need to say “I want that now”.
It’s also a much easier sale. So before you may spend time making your digital product, consider whether or not people will in actuality want what you’re creating.

Then go ahead and produce it, package it up with a good sales letter and a download page of some kind.

Then drive traffic to it using articles such as this one, posts on your own website, videos on YouTube. And as many other methods as possible come up with frequently.

Once you start getting some traffic and sales, focus on the two or three methods which are working best. But that’s getting ahead of ourselves – you should actually make your digital product first!